The Use of Radio Commercials For A Concert
Promotion
One of the most important parts of your
promotional tour, nightclub appearance or concert is your radio
commercial… It has to stand out over the competition. An inexpensive
way to get your commercial produced is through the radio station which
comes with your advertising package, or you can hire a professional
voice over production company one in which specializes in your area of
promotions. You have to ask yourself is my promotion, concert, or
nightclub worth me paying an outside voice talent and production
company. Well let's look at the pros and cons.
-
Radio Stations are in the
business of Advertising
-
Production Companies are in the
business of producing commercials
-
Radio Stations may or may not
have an adequate production studio
-
Production Companies must have
an adequate production studio
-
Radio Stations do not designate
a specific person to voice your commercial (thus you never know who
is going to voice your spot)
-
Production Companies use only
professional voice talents
-
Radio Station DJs are heard
throughout the day on several different commercials not related to
your project
-
Production Companies use
various voices talents not familiar to your market (which gives your
commercial a distinct sound
-
Radio Stations do not charge
extra for voicing and producing your commercial
-
Production Companies charges
various fees based on what you want in your commercial (Normal Cost
is 150.00 up to 300.00) based on market size
-
Radio Stations do not have the
time to produce an effective commercial for your promotion
-
Production Companies voice and
produce commercials all day until they get your commercial the way
you want it
Now lets do they math, If you own a
nightclub, promoting a concert or having a special event and you expect
500 -2500 people to attend and you're charging $ 15.00 to get in, the
production company is only charging you $ 200.00 to produce a quality
commercial for your event, guess what it only takes 15 paying customers
to pay for your commercial, which is very minimal.
So you have to make the decision, is your event worth paying a
professional voice-over company for a distinct commercial or do you want
to just stick to the basics.
Productively
Al Twitty
Creative Director
Urban Voices
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The Use
of Radio Commercials For A Concert Promotion
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